search, engine, optimisation examples, SEO, web, website, promotion, business, name, google, page content

Campbelltown - Macarthur - Sydney - Australia

Does your business have a website? - Is your website creating new business?

Did you know that getting your business name to rank on the first page of a "Google search" can be very easy and without the need to spend thousands of dollars on advertising?

It's true!!!" We do it all the time at Absolutely Stylish.

To have a website that "Looks Good" is great! If the website is not increasing sales and attracting new clients then people probably can't find it, you may as well not have one!

When people look for a products or services they will do it via the internet which is now the easiest and most common method. They Google it!

Initially people will not find you by your business name!

Why is that? - Because in most cases, people won't know the name of a business which has the best deal for the product or service they require.

Unless the person searching form a specific product or service actually knows your business name and what you offer, they will always search for the type of product or service you offer using generic terms.

Business names like QANTAS, Toyota, Ford, or Cadbury are easy to find in a Google search. Yours probably isn't.

Remember - "people rarely search for a business name when researching!"

Lets introduce Mary - If Mary was going to purchase airline tickets, she may well type "QANTAS or SINGAPORE AIRLINES" into her Google search because they are well established companies which are household names

On the other hand, if Mary wished to research the purchase a camera she might visit a local shop or search Google for cameras. Kodak, Nikon, Pentax or Canon might be used along with SLR or compact and so on.

The search engine would then respond with the information that meets those search terms.

The camera shops owners who haven't added the appropriate information to their website would miss out along with Mary who would have less buying options.

How can you make your website and business compete?

Search engines are libraries, they collect, collate and supply information when requested. They CANNOT supply information they do not have.

If the search engine contains the appropriate information being requested by Mary with her search request it will be supplied in the search results. There may be many thousands to millions of results.

The following six different search examples for this website are with Google between 3 and 3-15 pm on the 22 Nov 2010:

• Absolutely Stylish Website Design (our business name) = No. 1, 2 and 3 of 392,000
• Absolutely Website Design = No.1 of 56,100,000
• Stylish Website Design = No. 8 of 953,000
• Campbelltown Website Design = No. 1 of 141,000
• Macarthur Website Design = No. 1 of 5,250,000
• Sydney Website Promotion = No. 2 of 328,000

They could all change tomorrow because of a variety of reasons including Google changing its methods of operation.

This raises the questions - is your website good enough to be on the first page of a Google search?

One shouldn't purchase a website then expect clients to visit by the thousands - "People will only find your business by the quality of the web page content!"

Feeling a little confused? Well, there's absolutely no need to be!

"Pictures say a thousand words" so the saying goes but not to computers. Websites need text and pictures. Occasionally they need updating and promoting.

Search Engine Optimisation - SEO - Website Promotion - Stylish Website's

The overall purpose of search engine optimizing (SEO) is to promote your website and its contents to the public thus increasing your sales.

1. The aim is to encourage the public to stop on your home page and not move on.
2. To encourage the shopping public to stay and view your products and services.
3. To make purchases and return again.

How often is SEO required?

• After initial publication to attain a prominent position.
• When computers, software, search engines change
• When your products and services change.
• If your website is competing with other businesses and falling behind in searches.

Examples of SEO

• the inclusion of additional written material
• simplifying and improving existing written material
• tweaking the navigation systems for easier navigation
• inclusion of photographs to support written material
• reduction of page loading times
• linking to external support resources

Tips for purchasing a website - How to avoid wasting money and purchasing a lemon - .pdf file.

Why promote and what is SEO - the importance of website promotion - .pdf file.

Contact Absolutely Stylish Web Site Promotion today on 0061 2 4628 2528 / 02 4628 2528 or email .