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Website design, development, optimisation, promotion, update, maintenance and customisation

How well do you promote your business?

The best time to advertise your services and products is now, then keep on advertising!

Many businesses do not advertise at all but rely purely on passing trade or word of mouth. Those businesses are restricting their capacity for growth and profit from that growth.

Common advertising methods used by business today:

Common methods of advertising used by small business today are Yellow Pages, leaflet drops, cinemas, signs on vehicles, local newspapers, magazines, sports team sponsorships and more.

Business signs on buildings, cars, poles etc are long term designed to catch the passing traffic. See The Sydney Signman Signman

These methods work but success is limited by the number of people exposed to the campaign and its duration. The campaigns are generally short term (newspapers one week per month) which can be expensive.

Examples:

Yellow Pages doesn't promote your business on the internet, it promotes its own Yellow Pages listings which cannot compete with a well designed web site. It will however support and promote a new or existing business web site.

A local company who organises poster campaigns on the side of buses was unable to produce statistics in support of their promotions when when requested.

Very few organisations today are lucky enough to operate successfully without utilising
some form of advertising. If you do not advertise, you are flying blind!

Advantages of running a business Website:

• a web site reaches a larger number of people both regional and world wide.
• a web site is there 24 hours a day, 365 days per year unlike newspaper advertisements and leaflet drops, yet it may less costly.
• web pages can be quickly added to or modified to suit your business requirements.
• a web site can be much cheaper to run than regular newspaper advertisements.
• web sites can be easily monitored and the information used to improve your exposure.
• the web site is second only to TV for advertising success but far less costly.

The Absolutely Stylish Web Designers role is:

• help you establish a budget and remain within that budget.
• build a website customised specifically for your business.
• promote your web site to the search engines.
• increase your businesses exposure to the public.
• continue the process of refining your web site and web page content to achieve high ratings with Google, Yahoo and other search engines - so that it can be easily found.

Advantages of Small Business Web Design:

• a customised web site is specifically designed to service your business needs.
• the website navigation system can be designed to easily accommodate your company expansion with the addition of new web pages.
• the web pages can be customised to display your services without the need for updates.
• the web site can be continously monitored to improve your sales and services.
• by utilising your business knowledge and skills you can effectively determine the style, appearance and content of your web pages.

Search Engine Optimisation - SOE

The purpose of optimising a web page or web site content is to make the pages relevant and more appealing to the public thus increasing demand for sales and service. Search Engine Optimisation starts in the beginning at the planning stage of the website development prior to the commencement of work.

Successful websites are regularly optimised then promoted, they wouldn't be successful if they weren't.

in June 2008 there were 174,000,000 websites across all servers (source Netcraft Web Server Survey Netcraft), an increase of 3.6 million for that month. That's a lot of new web sites generating additional competition for existing businesses. One could be forgiven for asking "How will clients find me and my website?"

The following 1. Optimisation and 2. Promotion links will take you to the appropriate pages for a brief description of these services:

1. Absolutely Stylish search engine optimisation    2. Absolutely Stylish website promotion

An example of search engine optimisation and website promotion at work

The search results shown below used in a Google search using the generic term "macarthur bike shop" produced a number one and two position for Sydney / Macarthur based "The Pushbike Factory". The total number of documents produced by that search was 81,900. The Absolutely Stylish FAQ page is found at the number 3 position.

Website owners unknowingly settle for less!

Web sites evolve requiring both search engine optimisation and web site promotion. Changes are brought about by web sites and web pages ageing, new business products may need marketing, new services are offered offered, the market changes, software and search engines may improve and so on.

Web site owners who choose NOT to optimise and promote their web sites will quickly fall by the way side losing any benefits or opportunities their web sites could have given them in the future. The decision not to optimise and promote is generally brought about by a of lack of understanding.

The Sydney Signman - Published in August 2008,can be found using 40+ generic search
terms with over 15 No.1 positions in Google.

Teamwork develops a successful website?

"the clients patience and knowledge of his business combined with the skill of a
skillful committed web site designer creates the essential teamwork"

What is style? - Stylish Websites

Many guests visit this website using the search terms style or stylish looking for the answers to building a stylish web site.

Style is obviously a major factor in their thinking! So what is style and how important is it?

Each and every one of us have preferences. We also have taste and opinions. Using these qualities we make snap decisions based on appearance, content and ease of use.

If the public visits a web site and do not like it's appearance, they will quickly move on. The public may find a web site is attractive but lacks quality content, they move on. The decision to move on only takes a second or two and they will not see the content of the web pages on that website, lets hope it's not your website.

The window of opportunity is small. If the public stays to view the web site and pages that web site will most certainly be attractive, functional and interesting.

Website content

A web site should contain relevant and interesting information, not too much or too little, ease of navigation, eye appeal, a good colour scheme, easy to read fonts, relevant and appropriate graphics plus pictures if required. With luck and a lot of work you may now have the combination of an easily found website which the clients favour and then utilise your products and services.

Lets not lose sight of the big picture. The primary purpose of your web site is to:

Promote your products or services!

Absolutely Stylish Website Designers contact and location

We invite you to contact us, make enquiries and discuss your ideas!

Absolutely Stylish Web Designers can be contacted via the contact page or call (+61) 02 4628 2528 / email

Absolutely Stylish Web Site Design is part of the Absolutely Stylish Image Consultancy group. We are a Campbelltown based business located in the Macarthur Region of NSW approximately 55km south west of Sydney NSW Australia.

Many of our clients are locals coming from the Campbelltown, Camden, Ingleburn, Picton, Wollondilly Shire, Southern Highlands, Sydney and Country areas of NSW. We have also designed, developed and service websites from overseas and as far afield as Ohio in the US.