Sydney - http://absolutelystylish.com - Australia

Absolutely Stylish Website Design - frequently asked questions

domain name, website cost, web design, style, promotion, optimisation, stylish websites, generic searches

Table of Contents

1. What is the cost of a website?
2. What do I need to start the web site process?
3. How can I increase the visitors to my web site?
4. Web site tips
5. What are keywords?

6. What is a Domain name?
7. Is optimisation & promotion necessary?
8. What is a generic search?
9. Stylish Websites - What is style?

1. What is the cost of a website?

A common question which is difficult to answer when the designer doesn't know what the customer requires.
It is similar to walking into a restaurant and stating "I want a meal! How much?".
Make an appointment with the designer, ask questions, otherwise the best they can do is give you his hourly rate or general cost of pages.

2. What do I need to start the web site process?

• Time to ask questions, to discuss your goals and plan your website.
• An idea of your target group and geographical area if you have one.
• If possible, view some websites for ideas to help you develop your website.
• Photographs, logo, company colours to be used on your website if available.
• Call 02 4627 6048 or email Absolutely Stylish Website Design.

3. How can we increase the visitors to my web site?

• Ensure it was designed correctly and optimised from the very beginning.
• Check, Optimise, then Promote.
• Use well designed page content.
• Set an achievable target
• Optimise! Promote! Optimise! Promote! and keep on doing it until you arrive at your target.
• Contact Absolutely Stylish Website Design and allow us to do it for you - 02 4627 6048. We pride ourselves on "building websites people find".

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4. Web site tips

If clients cannot easily navigate through your website they may never return. Web site navigation systems must be clear, simple and easy to use otherwise clients may not find your products and services.
Make your website interesting.
Clients should not laboriously need to search through your web pages in order to find what they are looking for.

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5. What are keywords?

Keywords are descriptive words included in the body text of web pages. They are used for search engines and people.

6. What is a domain name?

A Domain name (uniform resource locator - url) is a name purchased by the owner of a website. The Domain name is the unique address of that website, www.absolutelystylish.com is a typical Domain name.
At the end of the domain name you will find .com, .biz, .org, .net etc. These identify the type of organisation represented by the website. .au identifies the organisation as Australian, other examples are .my for Malaysia or .it for Italy.
Domain names are renewed periodically ie 2, 3, 5, 8 years otherwise they become available to other website owners on the open market even though you may have created the name yourself.
Don't forget to renew yours! Domain names are relatively cheap these days costing as little as US$6.

7. Is optimisation & promotion necessary?

Optimisation (SEO - Search Engine Optimisation) and web site promotion are initially essential to ensure that search engines find your website.
SEO services become even more important as the website progresses through the ratings and competition is greater.
It is highly unlikely that a none optimised and promoted website will be found unless a person knows its domain name or stumbles across it by accident! The goal is to be on the first page of any search, preferably in the top five results.
Optimisation is required to develop, promote, upgrade, maintain and customise your website.

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8. What is a generic search?

Your website is your shop window. Clients should easily be able to find your shop window using generic terms.
Typically, a generic term is a term used by a person wishing to locate a product by its common name ie cheese, car, dog etc.
Search terms for a bicycles shop would be bicycle, bike or bike shop. If a bike shop can't be found then adding another word such as the area can obtain results ie "bike shop campbelltown" or "childrens bikes campbelltown".
If the website cannot be found then their internet shop isn't open and they are losing trade.

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9. Stylish Websites - What is style?

An elegant or fashionable mode, good or approved fashion, elegance, smartness - The Macquarie Dictionary

Style is in the eye of the beholder. Most website owners require a successful website which may not be stylish. It will however be functional, informative, to the point, easy to view, easy to move around and pleasant on the eye.

Certain website may need to be stylish like an Image Consultant, Fashion Designer, Interior Decorator, Hair Stylist and many more. Their websites will also need the characteristics discussed in the previous paragraph.

So who determines if a website is stylish or not. Your visitors vote with their mouse, they either stay and buy or move on and find something to their liking. Another reason to optimise and promote?